Okay, all jokes aside this is brilliant. I had the pleasure of meeting Steve Newcomb at the SVN conference last fall. He told the story of a little company called Carrot Mob which was awesome and unbelievable but seeing this video is just crazy!  Carrot Mobbing (kinda like google and googling) is a way of creating social change through buying behaviors. This video is an perfect example of how people can vote with their dollars. This thing has gone viral and people are doing these mobs all over the place. Goes to show creativity can change the way business is done. It reminds me of a quote I love from Arianna Huffington “If you think you’re too small to make a difference you have never been in bed with a mosquito” Let me know what you think. Would you participate in a carrot mob and if so for what cause?

Carrotmob Makes It Rain from carrotmob on Vimeo.