I just found out  that Lexus launched a hybrid car. It’s great that more companies are expanding their lines to include more sustainable options. The design is beautiful. On the website they show a video of how the hybrid technology works. The campaign they developed to market the car is extremely well thought out. Check out the hybrid life website. One of the most challenging but necessary things to do in business is to know your target market like you know your best friend. Lexus has sucessfully tapped into other influencers that have a relationship with their ideal customer. Would you pay more money to have a car that is more friendly to the earth if so how much more are you willing to pay?